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Shure Incorporated
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| Shure’s
Personal Stage Monitors (PSM) were initially developed by Shure to
protect musicians’ hearing. The product vision was to replace the
ubiquitous wedge-shaped monitors used in concert settings to "in-ear
monitors." The team at GVO had musicians use the PSM with modified
wireless electronics and ear buds, testing them for one month of practice
sessions and live performances. In-depth ethnographic interviews exploring
their experiences followed. The team found that in-ear monitors create
a dramatic change in how artists experience their performance – providing
a consistent stage sound the musicians had never experienced and allowing
artists to control their own sound level and mix (instead of relying
on sound engineers). Musicians told the team that the PSM markedly
improved their performances. The research completely changed Shure’s
in-ear monitor positioning from "hearing protection" to "performance
enhancement."
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